About Us

Nalu Bay Swimwear: Empowering Women, One Bikini at a Time

Nestled in the heart of Huntington Beach, California, also known as "Surf City," Nalu Bay Swimwear is much more than a fashion brand—it’s a community.

Founded in 2017 by Jennifer Berta, a Hollywood socialite and philanthropist, Nalu Bay Swimwear has quickly made waves in the swimwear industry. Jennifer’s vision goes beyond creating stylish bikinis; she is passionate about helping women achieve their dreams and fostering a supportive community. Under her guidance, Nalu Bay has become an iconic beacon of empowerment, leaving it's mark on all. Jennifer has made it her priority to ensure that every piece of swimwear is designed with inclusivity in mind. “We want every woman to feel like a superstar,” she says.

The brand’s rapid growth is a testament to Jennifer’s dedication and the community she has cultivated.. deeming an army of over 30k influencers, referred to as "Nalu Babes".

By blending philanthropy with entrepreneurship, she has built a company that not only sells swimwear but also uplifts women & makes an impact. "I wanted to create a platform that would make a difference in the world" she states "I love paving the road to success for my models, implementing my connections and resources to help make their dreams come true. Nalu Babes are rockstars! I love watching them shine." she says. From luxurious Hollywood events and fashion shows, to supporting local non profit charities, Nalu Bay is making it's mark globally. Nalu Bay Swimwear embodies its founder’s generous spirit. Jennifer’s ability to connect with her customers and inspire them has turned Nalu Bay into a lifestyle, not just a label.

Nalu Bay’s designs are as iconic as the beach city it calls home. Drawing inspiration from the vibrant surf culture and sunny skies of Southern California, the swimwear features bold patterns, flattering cuts, and a touch of glamour. Whether it’s a sparkling bikini for a poolside party or a sleek one-piece for a surf session, each piece is crafted to make women feel radiant and confident. It’s no wonder Nalu Bay has become synonymous with the Southern California lifestyle.

As Nalu Bay Swimwear continues to expand, its mission remains clear: to make women feel empowered, connected, confident & comfortable. Jennifer Berta’s vision has transformed Nalu Bay Swimwear into a world known brand & powerful platform for change, proving that fashion can be a force for good.

Whether you’re lounging on a beach or chasing your dreams, Nalu Bay Swimwear is here to remind you that you’re not just wearing a swimsuit—you’re wearing a lifestyle.