Meet Nalu Babe Montana Jade Lee

When you meet Montana Jade Lee, one thing is clear—this woman is all about showing up with intention.

At 36, the Vancouver-native-turned-Los-Angeles-local is a force in the wellness and eCommerce space, bringing her bold energy and big ideas to everything she touches. Now, she’s stepping into the Nalu Bay Swimwear world—and let’s just say, we’re obsessed. Known on Instagram as @montanajadelee, Montana isn’t your average swimwear ambassador. She’s a visionary, a builder, and a total vibe.

“I’m just getting started with Nalu Bay, but what drew me in immediately was the energy,” she shares. “Jennifer and her team are creating more than just cute swimwear—it’s a real community of women who support each other, and that’s something I’m excited to be part of.” For Montana, connection is everything. She’s not just posing in bikinis—she’s bringing her presence, purpose, and powerhouse mindset to every moment.


Her free time is far from typical—it’s where passion meets productivity. As an entrepreneur in the wellness world, Montana spends her days dreaming up new brand ideas, launching digital products, and partnering with creatives to bring big visions to life. “I love turning concepts into reality—whether it’s an eCommerce launch, a tech collab, or a brand awareness campaign,” she says. Basically, she’s out here building empires between beach days.

Even as a kid, Montana was wired for the hustle. “I don’t think I ever had just one dream job,” she laughs. “I was always starting little businesses and finding ways to turn my passions into something real.” That drive never left her. Today, she’s the kind of woman who dives into every new adventure with purpose—and three words that sum her up? Driven. Intentional. Visionary. No surprise there.

She draws inspiration from other women doing the same—especially those creating something from the ground up. “There’s something powerful about watching an idea turn into a business or a movement,” she says. “It’s a reminder that with vision and consistency, anything is possible.” That mindset carried her through one of her biggest accomplishments: moving to a new country and starting over completely on her own. “It was terrifying and freeing all at once. But I trusted myself—and now I’m building the life I always wanted.”


Though modeling isn’t her main focus, Montana loves working with brands that match her energy. “It’s all about meaningful connections for me,” she says. “Whether I’m shooting content, going to an event, or helping behind the scenes, I want to show up as my full self and be part of something real.” With her love for community and creative storytelling, she’s exactly the kind of Nalu Babe who makes an impact wherever she goes.

And if you’re looking for life advice from someone who’s been there? Montana keeps it real: “Don’t wait for permission. Start before you’re ready, and trust that your vision is valid—even if no one else sees it yet.” Spoken like a true trailblazer. From spontaneous trips to perfectly organized shelves (yes, that’s her version of self-care), Montana is proof that your path doesn’t have to look like anyone else’s. And honestly? That’s what makes her shine.